When I sit down with an executive or business owner to review their company's web site, there are usually several issues that need to be addressed. Some are obvious (i.e. poor design), while others are not (i.e. poor lead generation). It almost goes without saying, that a company's website can be an incredibly powerful marketing tool. But in order to be effective it must be:
- Mobile friendly
- Differentiating from the competition
- Attracting prospects
- Engaging users
- Generating leads
If any of these criteria are missing, then the website is not living up to it's full potential, and your company could be missing out on increased awareness, traffic, leads and revenue.