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Case Study: How We Helped a Client 3X Their Website Traffic and 20X Their Leads

Posted by Jeff Muller on Dec 19, 2018 9:44:41 PM

Michigan Air Solutions, an industrial compressor and air systems distributor, initially contacted us to redesign their website. After reviewing their analytics we discovered that they were receiving only 1-2 website leads per month from their website.  

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Topics: Digital Marketing

How to Increase Awareness and Leads: Start with Personas and Positioning

Posted by Jeff Muller on Dec 19, 2018 6:00:00 AM


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Topics: Marketing Strategy, Digital Marketing

Before-and After Website Design Examples

Posted by Jeff Muller on Mar 19, 2017 6:30:00 AM

A website is a company's most critical marketing asset. A well-designed website can differentiate from the competition, capture more leads and help increase sales.

Here are some of our more dramatic industrial website design "before and after" examples.

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Topics: Manufacturing Website Design

Fun Christmas Card Design Ideas

Posted by Jeff Muller on Nov 28, 2016 11:33:00 AM

Well, it's that time again—Time to start thinking about the family Christmas card. As a graphic designer, I look forward to this project because it's an opportunity to be creative, spread some cheer and touch base with our family and friends. 

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5 Keys to Getting Better Results from Your Website

Posted by Jeff Muller on Mar 11, 2016 6:30:00 AM



When I sit down with an executive or business owner to review their company's web site, there are usually several issues that need to be addressed. Some are obvious (i.e. poor design), while others are not (i.e. poor lead generation). It almost goes without saying, that a company's website can be an incredibly powerful marketing tool. But in order to be effective it must be:

  1. Mobile friendly
  2. Differentiating from the competition
  3. Attracting prospects
  4. Engaging users
  5. Generating leads

If any of these criteria are missing, then the website is not living up to it's full potential, and your company could be missing out on increased awareness, traffic, leads and revenue.

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Topics: Web Design

SEO Best Practices for Manufacturing Marketing

Posted by Jeff Muller on Nov 25, 2015 6:00:00 AM

Search engine optimization (SEO) is critical for driving traffic to your site. But the game has changed dramatically due to Google's recent search ranking algorithm updates. We recently discovered that Google is now ignoring some traditional SEO tactics such as "keyword loading" (adding numerous keywords to a page). 

There's so much "noise" about SEO these days, so we've tried to simplify the process into 6 steps. (Notice I didn't say "easy steps" because there's a good amount of work involved). But at least you'll know what search factors to focus on.


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Topics: Manufacturing Marketing, SEO, Search Marketing

Why Digital Marketing Works and How to Get Started

Posted by Sandra Mitchell on Nov 20, 2015 6:00:00 AM

If you're struggling to implement an effective digital marketing strategy, you're not alone. Here are few excuses commonly heard:
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New Website Launch—Unity Christian High School

Posted by Jeff Muller on Nov 18, 2015 6:00:00 AM

We had the privelege of working with the outstanding students and staff at one of the finest high schools in the area. Three of the biggest issues with Unity's old site was that it was dated, not mobile-friendly, and didn't reflect their vibrant facilities and community. 

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Topics: Web Design

An 8 Step Inbound Marketing Strategy for Manufacturers

Posted by Jeff Muller on Sep 11, 2015 6:30:00 AM


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Topics: Industrial Marketing, Manufacturing Marketing

How to Generate More Leads with LinkedIn

Posted by Sandra Mitchell on Sep 9, 2015 6:30:00 AM

LinkedIn can be used to meet many goals. You can distribute content, expand your professional network, extend your marketing reach, hire a crack staff, and promote your brand. But, are you leveraging LinkedIn to generate leads?

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Topics: Social Media