If you're responsible for your company's website, then one of your responsibilities is to drive more traffic to your website. It doesn't end there though—you need to convert that traffic to leads, but that's a topic for another day.
Here are 3 things you can start doing immediately to start driving more traffic to your website.
Step 1: Start Blogging
Content and in-bound marketing are proven marketing strategies for increasing website traffic. Both rely on content generation. One way to generate content is through blogging. Blog articles also rank well in search engines because they are usually topic-specific.
Some pointers to keep in mind:
- Frequency and consistency is key...strive for a minimum of 3 articles per week.
- Focus on specific target audiences
- Understand your target audiences' interests and needs so you can focus on topics that they care about
- You don't have to write a novel. Keep posts short and sweet. Just the facts ma'am.
- Optimize your blog post for a keyword phrase that your target audience will search for in Google
For more information, check out: 5 Keys to Writing Great Blog Posts
The following graphic show the powerful effect blogging has on search rankings (ranking prominently on search engine results pages (SERPS) lead to more traffic as well). A month ago, our company didn't rank on the first 10 pages of Google for these terms. But after blogging on these terms, look where we rank now. The column highlighted in red indicates how competitive the term is (out of 100). Our "long-tail" keywords have less competition and give us a better chance of ranking higher.
Step 2: Share on Social Media
After you publish your blog posts, promote them on social media. Use social media to engage with others.
Some pointers to keep in mind:
- Optimize your social media profiles so they are professional-looking and informative
- Share relevant content that helps your target audience solve their problems.
- Publish on a consistent basis
- include links when relevant
- Use analytics to review your social media ROI
Step 3: Search Engine Optimization (SEO)
SEO is critical for driving traffic to your site. But the game has changed dramatically due to Google's recent search ranking algorithm updates.
Here are the essentials:
- Compile a keyword list (based on what your target audience will be searching for).
- Avoid trying to rank for broad (popular) search terms.
- Instead focus on "long-tail" keywords (very specific keyword phrases containing more than three terms)
- Create pages (or blog articles) for each keyword phrases
- On-page optimization factors include:
- Page URL—Avoid database generated URLs and include the keyword phrase
- Page Title—Include at least one keyword phrase. Limit characters to less than 70
- Page Content—Include your keyword phrases in your page heading and also through out the page.
- Include keyword in image ALT tags
- Meta Description—This is the text that appears below the page title in search results. Make sure to include at least one keyword. This also helps reassure prospects that they'll find what they're looking for on your page. Page Load Speed
- Inbound Links—An inbound link is when one website links to another. Inbound links are like a vote for your website. The more you have, the more important your site looks to Google. Search engines give a lot of weight to inbound links. The more links you have, the more authority you have to the search engines.
For more information on the SEO process: 6 Steps to SEO Success
Track Your Results
If you successfully execute steps 1-3, we guarantee that you'll see results. Monitor Your Traffic with an analytics package like Google Analytics. You'll be able to see which blog posts, keywords and social channels generated the most traffic.