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Jeff Muller

Recent Posts

Industrial Website Design Examples

Posted by Jeff Muller on Mar 19, 2017 6:30:00 AM
 

The website is a company's most critical marketing asset. A well-designed website can differentiate from the competition, capture more leads and help increase sales.

Here are some of our more dramatic industrial website design "before and after" examples.

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Topics: Manufacturing Website Design

Fun Christmas Card Design Ideas

Posted by Jeff Muller on Nov 28, 2016 11:33:00 AM

Well, it's that time again—Time to start thinking about the family Christmas card. As a graphic designer, I look forward to this project because it's an opportunity to be creative, spread some cheer and touch base with our family and friends. 

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5 Keys to Getting Better Results from Your Website

Posted by Jeff Muller on Mar 11, 2016 6:30:00 AM

 

 

When I sit down with an executive or business owner to review their company's web site, there are usually several issues that need to be addressed. Some are obvious (i.e. poor design), while others are not (i.e. poor lead generation). It almost goes without saying, that a company's website can be an incredibly powerful marketing tool. But in order to be effective it must be:

  1. Mobile friendly
  2. Differentiating from the competition
  3. Attracting prospects
  4. Engaging users
  5. Generating leads

If any of these criteria are missing, then the website is not living up to it's full potential, and your company could be missing out on increased awareness, traffic, leads and revenue.

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Topics: Web Design

SEO Best Practices for Manufacturing Marketing

Posted by Jeff Muller on Nov 25, 2015 6:00:00 AM

Search engine optimization (SEO) is critical for driving traffic to your site. But the game has changed dramatically due to Google's recent search ranking algorithm updates. We recently discovered that Google is now ignoring some traditional SEO tactics such as "keyword loading" (adding numerous keywords to a page). 

There's so much "noise" about SEO these days, so we've tried to simplify the process into 6 steps. (Notice I didn't say "easy steps" because there's a good amount of work involved). But at least you'll know what search factors to focus on.

 


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Topics: Manufacturing Marketing, SEO, Search Marketing

New Website Launch—Unity Christian High School

Posted by Jeff Muller on Nov 18, 2015 6:00:00 AM

We had the privelege of working with the outstanding students and staff at one of the finest high schools in the area. Three of the biggest issues with Unity's old site was that it was dated, not mobile-friendly, and didn't reflect their vibrant facilities and community. 

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Topics: Web Design

An 8 Step Inbound Marketing Strategy for Manufacturers

Posted by Jeff Muller on Sep 11, 2015 6:30:00 AM

 

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Topics: Industrial Marketing, Manufacturing Marketing

8 Ways to Make Your Email Marketing More Effective

Posted by Jeff Muller on Aug 20, 2015 8:00:00 PM

 

Email marketing continues to be one of the most effective tactics. Nearly 80% of marketers are using email more than they were two years ago.  Email is also popular because it continues to be an inexpensive way to get your message in front of a targeted audience. Email platforms are also more sophisticated allowing for better targeting and measurement. 

Let's review some key elements to make your next email campaign a success.  

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6 SEO Tips That Get Results

Posted by Jeff Muller on Aug 19, 2015 8:49:00 PM

Search Marketing (SEO) is crucial for driving traffic to your site. However, competition is tougher than ever, and Google is constantly changing their algorythm. Google is also now penalizing sites that are not mobile friendly. 

The following tips will help you build a solid search marketing strategy.

 


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Topics: SEO, Search Marketing

How To Create a Successful Business Facebook Page

Posted by Jeff Muller on Aug 14, 2015 10:23:48 AM

Many predicted Facebook's impact on B2B marketing would be as ineffectual as the company depicted in the cult classic Office Space. But recent studies have shown that Facebook really needs to be a part of a company's marketing mix.

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Topics: Social Media

Avoid These 10 Common Website Design Mistakes

Posted by Jeff Muller on Aug 13, 2015 3:00:00 PM

A website is a company's most important marketing asset, so it needs to clearly communicate, differentiate from competitors, meet customers' and prospects' needs, and generate leads. So why do so many companies get it wrong?

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Topics: Web Design