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Avoid These 10 Common Website Design Mistakes

Posted by Jeff Muller on Aug 13, 2015 3:00:00 PM

A website is a company's most important marketing asset, so it needs to clearly communicate, differentiate from competitors, meet customers' and prospects' needs, and generate leads. So why do so many companies get it wrong?

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Topics: Web Design

Why Your Industrial Marketing Strategy Needs Inbound Marketing

Posted by Jeff Muller on Jul 30, 2015 6:30:00 AM
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Topics: Industrial Marketing, Manufacturing Marketing

Why Your Manufacturing Marketing Strategy Needs to Include Video

Posted by Sandra Mitchell on Jul 10, 2015 6:00:00 AM

A question for all you manufacturing marketers out there: Have you developed and implemented a mobile video plan, yet? If not, research shows you're missing out on a significant marketing opportunity for greater brand awareness, increased sales, and improved customer support.

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Topics: Manufacturing Marketing

Marketing for Manufacturers : How to Drive More Website Traffic

Posted by Jeff Muller on Jun 13, 2015 7:00:00 AM

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Marketing for manufacturers can be a challenge, but there are several proven strategies and tactics at your disposal. At the end of the day, the goal of most marketing tactics is to raise awareness and drive prospects to your website. One tactic that many manufactures overlook is search engine optimization (SEO). 

Alot has been written about SEO, and much of it is out of date. So we've distilled the process into 7 steps. 

 


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Topics: Manufacturing Marketing

10 Keys to a Successful Industrial Website Design

Posted by Jeff Muller on Jun 12, 2015 7:00:00 AM

The website is a company's most important marketing asset. A well-designed website can differentiate from the competition, capture more leads and help to increase sales. Here are some important elements to incorporate into your next industrial website design.

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Topics: Manufacturing Website Design, Web Design

B2B Marketing Tactics - Step One: Define Your Market Position

Posted by Jeff Muller on Jun 8, 2015 9:17:47 AM

One way to differentiate your company in a sea of "me too" marketing is to create a unique market position. Positioning is a very simple and powerful concept, but can be difficult to pull off. If done properly, the payoff can transform a company.

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Website Design (Before and After) Examples

Posted by Jeff Muller on May 19, 2015 2:55:00 PM

The website is a company's most critical marketing asset. A well-designed website can differentiate from the competition, capture more leads and help increase sales.

Here are some of our more dramatic website design "before and after" examples.

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Topics: Web Design

How To Choose the Best CRM Software for Your Company

Posted by Jeff Muller on May 16, 2015 3:00:00 PM

A CRM system helps you to automate, organize and synchronize your company’s customer service, sales, marketing and technical support.

 

But choosing the best CRM software can be overwhelming due to the number of vendors and options. So we've compiled a list of factors to consider when choosing a CRM system: 

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Topics: Choosing CRM Software

Mobile-Friendly Sites Now Rank Higher on Google

Posted by Jeff Muller on May 15, 2015 7:00:00 AM

As of April 2015, Google is giving preferential treatment in their mobile search results to websites that are mobile friendly. Translation: If your site isn't mobile-friendly, it may not come up in mobile search results. 

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Topics: Mobile Marketing

Marketing for Manufacturers - Mobile Marketing Strategy

Posted by Jeff Muller on May 11, 2015 7:00:00 AM
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Topics: Manufacturing Marketing