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SEO Best Practices for Manufacturing Marketing

Posted by Jeff Muller on Nov 25, 2015 6:00:00 AM

Search engine optimization (SEO) is critical for driving traffic to your site. But the game has changed dramatically due to Google's recent search ranking algorithm updates. We recently discovered that Google is now ignoring some traditional SEO tactics such as "keyword loading" (adding numerous keywords to a page). 

There's so much "noise" about SEO these days, so we've tried to simplify the process into 6 steps. (Notice I didn't say "easy steps" because there's a good amount of work involved). But at least you'll know what search factors to focus on.

 


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Topics: Manufacturing Marketing, SEO, Search Marketing

An 8 Step Inbound Marketing Strategy for Manufacturers

Posted by Jeff Muller on Sep 11, 2015 6:30:00 AM

 

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Topics: Industrial Marketing, Manufacturing Marketing

Why Your Industrial Marketing Strategy Needs Inbound Marketing

Posted by Jeff Muller on Jul 30, 2015 6:30:00 AM
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Topics: Industrial Marketing, Manufacturing Marketing

Why Your Manufacturing Marketing Strategy Needs to Include Video

Posted by Sandra Mitchell on Jul 10, 2015 6:00:00 AM

A question for all you manufacturing marketers out there: Have you developed and implemented a mobile video plan, yet? If not, research shows you're missing out on a significant marketing opportunity for greater brand awareness, increased sales, and improved customer support.

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Topics: Manufacturing Marketing

Marketing for Manufacturers : How to Drive More Website Traffic

Posted by Jeff Muller on Jun 13, 2015 7:00:00 AM

screens_seo

Marketing for manufacturers can be a challenge, but there are several proven strategies and tactics at your disposal. At the end of the day, the goal of most marketing tactics is to raise awareness and drive prospects to your website. One tactic that many manufactures overlook is search engine optimization (SEO). 

Alot has been written about SEO, and much of it is out of date. So we've distilled the process into 7 steps. 

 


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Topics: Manufacturing Marketing

Marketing for Manufacturers - Mobile Marketing Strategy

Posted by Jeff Muller on May 11, 2015 7:00:00 AM
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Topics: Manufacturing Marketing

Manufacturing Marketing - How to drive more traffic to your website

Posted by Jeff Muller on May 6, 2015 6:16:00 PM

If you're responsible for your company's website, then one of your responsibilities is to drive more traffic to your website. It doesn't end there though—you need to convert that traffic to leads, but that's a topic for another day.

Here are 3 things you can start doing immediately to start driving more traffic to your website.

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Topics: Marketing Strategy, Manufacturing Marketing, Search Marketing

How to drive more traffic to your website

Posted by Jeff Muller on Mar 23, 2015 7:00:00 AM

If you're responsible for your company's website, then one of your responsibilities is to drive more traffic to your website. It doesn't end there though—you need to convert that traffic to leads, but that's a topic for another day.

Here are 3 things you can start doing immediately to start driving more traffic to your website.

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Topics: Marketing Strategy, Manufacturing Marketing, Search Marketing

Branding Tips for Manufacturers—Give Back Programs

Posted by Jeff Muller on Mar 21, 2015 12:25:00 AM

How a manufacturer cut through the clutter, differentiated themselves and gained new customers.

The other day my wife mentioned that we were running low on paper and asked what brand she should by. My response: "No preference", thinking that all copy paper is basically the same. It usually comes down to price—so just go with the lowest cost option.

This is what she came home with and it instantly changed my view on paper.

hammermill

 

I thought to myself "This company cares. This company has a heart." It touched me...maybe because of the organization that they're supporting. Within a split second I went from being brand agnostic to a customer of Hammermill!

What a powerful example of manufacturing marketing. And another example of doing well by doing good.

I mentioned this experience in a meeting with a manufacturer the next day and everyone in the room started jumping in with their ideas on what organizations they could support. The domino effect is amazing....because Hammermill included their giveback program on their packaging, now this company was exploring ways that they could help families of veterans. 

Another example I came across recently was Spyder ski wear. I've never owned anything from the brand, but was looking for a new ski coat for my wife. Again, they included their give back program on one of their tags. Price was still going to be a primary factor in my buying decision, but seeing that they support our vets, gave them the advantage over the Arcteryx coat I really wanted to buy. 

spyder_patriots

What organizations are you and your employees passionate about?  Once you decide, don't be shy about promoting your give-back program on all your marketing communications including packaging and invoices.

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Topics: Industrial Marketing, Marketing Strategy, Manufacturing Marketing

Marketing Campaign for Manufacturers: Digital Marketing Tactics

Posted by Jeff Muller on Mar 17, 2015 11:29:00 PM

When it comes to developing a successful marketing campaign for manufacturers, one challenge is sorting through all the options to create the right mix of tactics that will produce favorable results.

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Topics: Industrial Marketing, Marketing Strategy, Manufacturing Marketing