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6 Considerations for Your Industrial Marketing Strategy

Posted by Jeff Muller on May 7, 2015 7:30:00 AM

Marketing has changed dramatically the past few years and many industrial manufacturers are feeling left behind when it comes to their marketing strategy. This is a broad topic—books are written about marketing strategy, but we've distilled alot of information into 6 key considerations that will help enhance your marketing strategy.

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Topics: Marketing Strategy

Manufacturing Marketing - How to drive more traffic to your website

Posted by Jeff Muller on May 6, 2015 6:16:00 PM

If you're responsible for your company's website, then one of your responsibilities is to drive more traffic to your website. It doesn't end there though—you need to convert that traffic to leads, but that's a topic for another day.

Here are 3 things you can start doing immediately to start driving more traffic to your website.

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Topics: Marketing Strategy, Manufacturing Marketing, Search Marketing

How to drive more traffic to your website

Posted by Jeff Muller on Mar 23, 2015 7:00:00 AM

If you're responsible for your company's website, then one of your responsibilities is to drive more traffic to your website. It doesn't end there though—you need to convert that traffic to leads, but that's a topic for another day.

Here are 3 things you can start doing immediately to start driving more traffic to your website.

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Topics: Marketing Strategy, Manufacturing Marketing, Search Marketing

Branding Tips for Manufacturers—Give Back Programs

Posted by Jeff Muller on Mar 21, 2015 12:25:00 AM

How a manufacturer cut through the clutter, differentiated themselves and gained new customers.

The other day my wife mentioned that we were running low on paper and asked what brand she should by. My response: "No preference", thinking that all copy paper is basically the same. It usually comes down to price—so just go with the lowest cost option.

This is what she came home with and it instantly changed my view on paper.

hammermill

 

I thought to myself "This company cares. This company has a heart." It touched me...maybe because of the organization that they're supporting. Within a split second I went from being brand agnostic to a customer of Hammermill!

What a powerful example of manufacturing marketing. And another example of doing well by doing good.

I mentioned this experience in a meeting with a manufacturer the next day and everyone in the room started jumping in with their ideas on what organizations they could support. The domino effect is amazing....because Hammermill included their giveback program on their packaging, now this company was exploring ways that they could help families of veterans. 

Another example I came across recently was Spyder ski wear. I've never owned anything from the brand, but was looking for a new ski coat for my wife. Again, they included their give back program on one of their tags. Price was still going to be a primary factor in my buying decision, but seeing that they support our vets, gave them the advantage over the Arcteryx coat I really wanted to buy. 

spyder_patriots

What organizations are you and your employees passionate about?  Once you decide, don't be shy about promoting your give-back program on all your marketing communications including packaging and invoices.

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Topics: Industrial Marketing, Marketing Strategy, Manufacturing Marketing

Marketing Campaign for Manufacturers: Digital Marketing Tactics

Posted by Jeff Muller on Mar 17, 2015 11:29:00 PM

When it comes to developing a successful marketing campaign for manufacturers, one challenge is sorting through all the options to create the right mix of tactics that will produce favorable results.

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Topics: Industrial Marketing, Marketing Strategy, Manufacturing Marketing

Marketing Tips for Manufacturers—Give Back Programs

Posted by Jeff Muller on Mar 17, 2015 9:23:00 PM

How a manufacturer cut through the clutter, differentiated themselves and gained new customers.

The other day my wife mentioned that we were running low on paper and asked what brand she should by. My response: "No preference", thinking that all copy paper is basically the same. It usually comes down to price—so just go with the lowest cost option.

This is what she came home with and it instantly changed my view on paper.

hammermill

 

I thought to myself "This company cares. This company has a heart." It touched me...maybe because of the organization that they're supporting. Within a split second I went from being brand agnostic to a customer of Hammermill!

What a powerful example of manufacturing marketing. And another example of doing well by doing good.

I mentioned this experience in a meeting with a manufacturer the next day and everyone in the room started jumping in with their ideas on what organizations they could support. The domino effect is amazing....because Hammermill included their giveback program on their packaging, now this company was exploring ways that they could help families of veterans. 

Another example I came across recently was Spyder ski wear. I've never owned anything from the brand, but was looking for a new ski coat for my wife. Again, they included their give back program on one of their tags. Price was still going to be a primary factor in my buying decision, but seeing that they support our vets, gave them the advantage over the Arcteryx coat I really wanted to buy. 

spyder_patriots

What organizations are you and your employees passionate about?  Once you decide, don't be shy about promoting your give-back program on all your marketing communications including packaging and invoices.

Read More

Topics: Industrial Marketing, Marketing Strategy, Manufacturing Marketing

Internet Marketing Strategy for Manufacturers

Posted by Jeff Muller on Mar 13, 2015 2:11:00 PM

Many manufacturers are at a cross roads when it comes to sales and marketing. One challenge is trying to sort through all the options to create the right mix of tactics that will produce favorable results.

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Topics: Industrial Marketing, Marketing Strategy, Manufacturing Marketing

Marketing Ideas for Manufacturers—Give Back Programs

Posted by Jeff Muller on Mar 12, 2015 6:00:00 AM

How a manufacturer cut through the clutter, differentiated themselves and gained new customers.

The other day my wife mentioned that we were running low on paper and asked what brand she should by. My response: "No preference", thinking that all copy paper is basically the same. It usually comes down to price—so just go with the lowest cost option.

This is what she came home with and it instantly changed my view on paper.

hammermill

 

I thought to myself "This company cares. This company has a heart." It touched me...maybe because of the organization that they're supporting. Within a split second I went from being brand agnostic to a customer of Hammermill!

What a powerful example of manufacturing marketing. And another example of doing well by doing good.

I mentioned this experience in a meeting with a manufacturer the next day and everyone in the room started jumping in with their ideas on what organizations they could support. The domino effect is amazing....because Hammermill included their giveback program on their packaging, now this company was exploring ways that they could help families of veterans. 

Another example I came across recently was Spyder ski wear. I've never owned anything from the brand, but was looking for a new ski coat for my wife. Again, they included their give back program on one of their tags. Price was still going to be a primary factor in my buying decision, but seeing that they support our vets, gave them the advantage over the Arcteryx coat I really wanted to buy. 

spyder_patriots

What organizations are you and your employees passionate about?  Once you decide, don't be shy about promoting your give-back program on all your marketing communications including packaging and invoices.

Read More

Topics: Industrial Marketing, Marketing Strategy, Manufacturing Marketing

Industrial Marketing Strategy for the Busy Executive

Posted by Jeff Muller on Feb 27, 2015 2:27:00 PM

INDUSTRIAL MARKETING STRATEGY—KEEPING IT SIMPLE

With so many marketing options available, it can be overwhelming to choose the right mix within your budget that will produce measurable results. 

The good news is that it doesn't have to be overly complicated. 

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Topics: Industrial Marketing, Marketing Strategy, Manufacturing Marketing